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What is the value of private custom-made brand-name jewelry?

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What is the value of private custom-made brand-name jewelry?

March 16, 2022

What is the value of private custom-made brand-name jewelry? As long as no intellectual property rights are involved, such a high-quality, inexpensive and cost-effective jewelry has its own value. The price advantage is needless to say, it may be 1/3 to 1/5 of the price of a similar brand, the material is even better, the craft is not bad, and it is almost indistinguishable from the famous brand products. In addition, the first is its artistic beauty. The popularity of these styles shows that its artistic beauty is recognized by consumers, and even led by the celebrity consumer fashion. Of course, this similar style is sometimes designed by design masters, and has the artistic beauty of its design. Secondly, in addition to the lack of brand symbols, the style of jewelry itself carries emotional stories, or cultural connotations. Taking the crown jewelry styles popular in the market in recent years as an example, the “Crown” series of jewelry designed by Shangmei Paris International based on the crowned crown of Queen Josephine of Napoleon brings people a noble and artistic story, because Queen Josephine is A discerning person with a strong artistic appreciation will inevitably have high requirements for the design of the crown. Napoleon is the heroic French emperor, and the crowning of his beloved queen is naturally as great as possible to make the crown crown luxurious and beautiful. This luxurious beauty and the nobleness of Queen Josephine are also injected into this jewelry. Inspired by this concept, many jewelers launched similar models with crowns. Josephine’s crown does not have intellectual property issues. The artistic shape of the crown is recognized by people. The ring designed by this crown is not only beautiful, but also expands the symmetrical shape of the traditional ring, expands the performance space of the ring, and matches the gemstones. Once this type of style is launched, it is highly sought after by the market, and many private customizations also design styles based on this concept.

In addition, the shape is emotional. For example, a star wears a “sugar tower” shape with colored gemstones. The “Sugar Tower” shape comes from the innovative style design of the gem cutter. The inspiration for the creation comes from the famous “Pao de Azu car” (Chinese “Bread Mountain”) in Rio de Janeiro, Brazil. This is a plain gem with a rounded top and four sides. The gem dealer is called “Sugarloaf” (bread). The plain styles are all low-grade gems with impurities and low transparency (as opposed to faceted gems), but this “sugar tower” (bread-shaped) shape of plain gemstones is much popular in the market. In addition to the warm luster and beautiful colors it exhibits, its shape is derived from the mountain of nature’s ghostly craftsmanship, which is a magnificent sight full of people. The “sugar tower” shape (Bread Mountain) shape of colored gemstones carries cultural connotations, and has the feeling of admiration and love. This style is not a patent of that person. The private ordering of this style to make jewelry actually borrows popular fashion and is favored by consumers. Art with emotions is easily recognized by consumers for its beauty.

Innovative processes are also attractive. Some of the big-name styles may have innovative craftsmanship, and it is also a place for learning and improving the reference of private custom-made jewelry. For example, some famous brands have launched micro-studded jewellery, and private customization can improve their craftsmanship on the basis of this, and they can be made more refined.

Private customization is a special service for someone, which is a service tailored for a specific person. According to the characteristics of customers, skin color, hand size, wearing method, occasion, clothing color matching, personal preferences, etc. are tailored, and its style and wearing comfort are more suitable for individuals. Commercial activities such as personalized custom jewelry and apparel are high-end business models throughout the world, and have their existing value.

An example similar to brand value is the issue of natural and synthetic diamonds. Even if the quality is the same, there is no difference in appearance, the price of synthetic diamonds is much lower than natural diamonds, which is caused by people’s cultural cognition. “Natural” is the cultural emotion that people admire. It can be understood as a brand. The high price of natural diamonds is the premium of the “natural” brand, which has nothing to do with the beauty of jewelry. This is the same as the branded goods.

Inluxeking.com is a professional jewelry factory with more than 10 years experience. We can make any design of gold & diamond jewelry as per your requirements. We offer any David Webb jewelry bespoke Real solid 18k gold and genuine diamonds guaranteed. Top workmanship and factory direct selling. If you are interested in those Cartier high jewelry, Please inquire us via Email: info@inluxeking.com, Whatsapp +1 (920)-557-4714 or Wechat: LuxuryJewelryFactory for pricing.

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